concept and format

Reality television blended with cleverly scripted vignettes delivering infotainment at its finest!

Dope Medicine is hosted by Dr. Bernard Ashby MD, aka Dr. B.

Basics

Each self-contained episode consists of two or three segments which cover distinct health care topics.  These segments are tied together by a variety of vignettes (fifteen seconds to three minutes in length) which use humor, song, and immersive imagery to engage the audience and educate them about common medical myths, medical issues, and lifestyle choices as well as providing tools to navigate the complicated modern U.S. health care system.  Complicated topics will be broken down and shown in a hip, entertaining, and easy to understand fashion.

Keeping it Real with Dr. B.

Dope Medicine keeps it real by following Dr. B. as he meets with his patients to discuss the health topics that affect them and their community.  Dr. B. discusses strategies to treat various medical conditions through diet, exercise, and medication using colloquial language.  He is an active, respected, and influential member of the young urban community; and we see him interacting with young rappers and musicians at AG250, a recording studio he founded to help give young people in his neighborhood a voice through music and writing.  We also follow Dr. B. as he visits other medical practices, visits with patients in the hospital, and while he even makes house calls!

A Variety of Vignettes

Dope Medicine reinforces its messages in a unique, fun, and clever manner through the use of animation, puppetry, and comedy sketches that emphasize and elaborate on the topics of the episode. 

Guests

Guests will join Dr. B on Dope Medicine providing our audience with helpful advice and information about getting and staying healthy. The guests will be experts relevant to each episode’s topic, such as specialists in various fields of medicine, experts in health care systems, as well as lifestyle coaches. 

Cast

Our ensemble cast is quirky, fun, and ready to entertain and educate; and many bring a large social media presence.  This group of talent is representative of the culture and background of our audience so as to deliver our message with familiarity and personal connection.

Audience

Dope Medicine  is ready to captivate our audience with fast-paced, cool, and hip content about common-sense ways to stay healthy and informed concerning the latest trends in medicine and the health care system.